Tone of Voice
Written by Simon Clatworthy
I recently mentioned the great work being presented over at Smashing magazine regarding Service Personality. To add to this, is this really good piece about tone of voice. This obviously fits together with the personality, and in many ways is part of the embodiment of the personality in different touch-points.
Here, an example from Innocent smoothies:
As I mentioned in the previous post, this fits together with the tone of voice in the brand megaphone model, and is a useful way to work from Brand DNA, through Service Personality to Tone of Voice. This is easier for single touch-points, but as we know, very challenging when all touch-points have to be co-ordinated.
(If you are interested in the service personality research, then you can read about it here and here)