This is the first of two posts that discuss the experience economy under the terms experience-centric organisation. In the second one, I will write a bit about what the experience centric organisation means, but in this one, I want to introduce the term and where it came from (at least, in my mind). During the […]
Tag Archive 'Strategic Design'
Article about AT-ONE
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Judith was recently interviewed by the research council for their magazine “verdiskaping”, which is the Norwegian way of saying value-creation.  The article (in Norwegian) describes her earlier work with the airport express train service, which is now ranked #1 in Norway in terms of customer satisfaction. It then describes Service Design, AT-ONE and a […]
We have submitted an abstract for the Design Management Institute  academic conference this spring in Paris. There is strong competition to present papers, and we are hopeful that we will be accepted. The suggested paper we wish to present will critically review terms that are used to describe the role of design in strategic decision […]
The AT-ONE book
This book will teach you how to use the service design methodology AT-ONE to jumpstart your process.
You can read more about the AT-ONE book or send an email to order it.
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