I am super enthusiastic about two recent interactive touch-points, that I think show the power of giving control to the customer. The first of these is the Honda R advertising campaign (link), in which the Honda Civic is presented in two ways at the same time. One, as a supportive family car, and the other […]
Tag Archive 'Interaction-Design'
Its a long time since we added to this blog, but the list of things to write about is just piling up on our desks. This one has been hanging around for quite a while. The people over at Smashing magazine have been doing some really good stuff recently, writing about personality, tone of voice […]
Government design guidelines
Posted in Uncategorized
At gov.uk, you can find 10 simple yet effective design principles. These look like a great summary and summarise the most important things to think about when thinking digital services. There are a lot of nice details in the choice of guidelines, and also in their wording (be consistent, not uniform for example). I particularly […]
I noticed this small article in the New York times the other day about a restaurant that has started to use the iPad as a wine list. To me, it makes perfect sense – wine is an emotional affair and the iPad give emotionally rich experiences – a great match. Not only does it give […]
Richer than thou
Posted in Uncategorized
I re-found a treasure today whilst looking up the bakery that tweets as its produce comes hot out of the oven (link). Its the global rich list and a very nice (and so old its retro-trendy) website that does one thing incredibly well. It makes you step back and think about your own financial situation […]
Peter Morville, him of the polar bear book on Information Architecture (link), and later Ambient Findability (link) has just written and interesting and informed piece about Ubiquitous Service Design (link). I’m always amazed about how compact and well linked his posts are, and this one is no exception. He introduces  a great many terms, but […]
Spotify managed to tempt me to click on an advert for changing my mobile phone subscription which took me to a nicely simple way to tailor a subscription (link). It uses sliders to allow me to choose precisely the combination I want for phone minutes, SMS, MMS and Internet use. I have always liked sliders […]
I recently discovered the fun of bump, an iPhone app to transfer businesscards from one phone to another. Like NFC, which Timo has researched in the Touch project (link), this solution is based upon simple, yet effective user interface basics. The user is in control, a physical action is required by both to complete the […]
Interesting blog post from Brian Thomson Collins (link)Â relating the power of design to the increasingly weak power of advertising messages. What makes it relevant and interesting for the service design community is that he repeatedly uses the term experience, and in effect, it is the experience that he argues trumps advertising. Unfortunately he uses the […]
I guess I have hammered Starbucks a lot recently, so its nice to write something positive about the prime example of the experience economy. Starbucks has a very nice wizard (link) to help you choose your coffee. A wizard is an aid that breaks a complex decision process up into simple steps, and Starbucks have […]
The AT-ONE book
This book will teach you how to use the service design methodology AT-ONE to jumpstart your process.
You can read more about the AT-ONE book or send an email to order it.
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