Concepts describe the direction, content and core offering of a service that you suggest a company develop. They are high level descriptions that are detailed enough for someone to grasp, yet are at such an early stage that they have not consumed a lot of resources in their development. In other words, they are a […]
Tag Archive 'Customer'
Peer Insight visit Oslo
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At the recent business days for the Norwegian Design Council (link), Tim Ogilvie from Peer Insight (link) described how design is moving up the value chain in the services era (link to presentation). The presentation started off by commenting that we dont really need more things, but that we are looking for experiences and novelty […]
Over at the lonely marketer blog (link), there is a lovely story about how one person has created a change within their organisation, which has had wide ranging impact. Put simply, to find out about employee opinions regarding various themes, an employee puts two chairs out in the busy walkway at the company campus, adds […]
The AT-ONE book
This book will teach you how to use the service design methodology AT-ONE to jumpstart your process.
You can read more about the AT-ONE book or send an email to order it.
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