Social media explained
Written by SimonC
Over at common craft, they have created a really good explanation of social media that shows how users can create value and radically change existing business models and customer expectations. The video uses ice-cream sales as a vehicle for explaining social media and shows that it can work on or off the internet.
What I like about the video is not only that it explains in a clear and effective way, but it is also a great example of storytelling. The use of visual cues in the story to underline the point of each section makes a real pleasure to watch.
In the AT-ONE project, we are working on making tools to actively include people as actors for the actor section of the method. As we move from a value chain approach to a value network approach, creating a network diagram with people (customers/users) at the mid-point changes the way companies view themselves and their roles in todays market. Using the ice-cream story is a great way to do this.