How to design like Apple
Written by Simon Clatworthy
I know this isn’t a good time to talk nice things about Apple, but I like this short catchy presentation that captures some of the key things about designing good products and services.
Firstly I like the visualisation of the points. Its maybe a bit too fast-paced to catch everything that is said, but its good to show and tell rather than just tell. Secondly, there are some nice gems in there, such as design also for things that are not in the customers main line of sight, they are important too. Finally, I like the quote from Jonathan Ive about the importance of being light on your feet, inquisitive and interested in being wrong. All three of these are really important and link nicely to research in individual and group creativity by people such as Teresa Amabile (link) and Mihaly Csikszentmihalyi (link).
Hope you enjoy it too.