Cool brands 2014
Written by Simon Clatworthy
I think the cool brands initial is very interesting, particularly the way they decide upon the winning 20. The results for 2014 have just come out, and surprisingly (or not surprisingly depending upon how you view them these days) Apple came out on top. This is before the new phone, watch, health system, payments solution etc that they just launched.
Have a look at the list here (link) and have a think about how many service providers there are there (nice to see Spotify there). Have a think also about the ones that are not there, (Starbucks is notably absent for example).