Thanks to Maziar Raein for this link to ColaLife (link), an idea that combines service design with socially responsive design in a good way.Â
The idea is simple, use the fantastic distribution network that Coca Cola has, to distribute essential extra items that can be life savers in developing countries. As an example, distributing rehydration salts can save a huge number of childrens lives, children who die from dehydration due to diarrhea.Â
The reason that I like this idea is not only its humanitarian logic, creative thinking and great observation. I think it brings home the potential that lies in thinking services (distribution+product) Â rather than focussing upon the product itself. I strongly believe that there is a lot to be gained from using service thinking and applying it to areas in which we traditionally think products. If you are curious about what service thinking is, then LiveWork have just put up a short article explaining it (here). Â Another thing that I like about the idea is that it shows the potential that can be gained through Actor collaboration.Â
So, in the future, drinking a cold coke when on holiday in Africa, could just be saving lives…