100 products as services
Written by Simon Clatworthy
I just wanted to link to a blog created by two clever students at AHO. They are in the middle of their master project in which they are attempting to transform 100 products into services (their blog is mostly in Norwegian here). I like this project for several reasons. Firstly, I think its a nice summary of the servitisation that is happening in contemporary society (the example of jet engines not being products, but incorporated into services (guaranteed fly time) is one of the examples that repeatedly crops up). I think also that its an ambitious project that will most likely give some unexpected results and could go in any direction, all positive. Finally, I like it, because it plays on a lot of these coffee table books on design – 500 chairs etc. Its nice to see a service version. Reminds me also of the film Julie and Julia in which a frustrated writer decides to to cook her way through Julia Child’s Mastering the Art of French Cooking in one year, one recipe a day, and to blog about it. The project could almost have been called Ane and Anne, since that is the name of the two students doing the project.
I know that Ane and Anne are confidently scared of what they have initiated, so if you have some thoughts, examples, references or even just words of support, then please go over to their site and get in touch (even if you don’t read Norwegian).
